Earn Points. Save Lives.

Earn Loyalty Points each time you donate. Redeem your points for a wide variety of gifts or gift cards. You can even donate your points to select charitable organizations.

The Donor Loyalty Program encourages and recognizes frequent blood, platelet and plasma donors. The program requires at least one donation attempt every 13 months to keep your points. Donating frequently throughout the year ensures that we always have an ample blood supply for patients in need.

How It Works

Each time you make a blood, platelet or plasma donation you’ll earn points.  

Point System

Donation TypeAt a Blood DriveAt a Donor Center
Whole Blood5075
Double Red Cell100150
Platelets n/a100
Platelets + Red Cell or Plasman/a125

Loyalty Program FAQs

Yes! Your points survived the move to our new loyalty store. Your points are still worth as much as they were before. Plus, any points you accrued during the temporary closure of the loyalty store will now appear in your point total!

Point values awarded for each donation have been adjusted to match new item values in the loyalty store. We’ve also refreshed gifts to choose from and made sure to match values accordingly with our new points system. Any previously awarded points have not lost value in worth.

Once you’ve selected a gift and redeemed your points, sit tight. Gifts typically take 6-8 weeks to arrive through the U.S. postal mail. During checkout, you’ll be able to select your shipping address for your items—or, add a new shipping address to send to. Make sure to confirm the correct shipping address is selected.

We encourage donations at our donor centers because it is more cost efficient, and because those sites have the equipment needed for specialty donations – like double red, plasma, or platelet donations – based on your blood type. Making a double red, plasma, or platelet donation allows you to give the right type of donation for your blood type, and for patients in need. Plus – you earn more loyalty points more quickly when making one of these specialty donations. By donating in a donor center, you’re going out of your way to give even more generously, and we recognize that.

Yes—all presenting donors are awarded points regardless of whether their donation was successful or not.

You can visit our Hero Hub donor portal to log in. If you have not logged in since May 21, 2020, you will need to select ‘Create an Account’ and follow the listed instructions.

When you are logged into our donor portal, you donor points will appear in the ‘Donor Snapshot’ when you are on the home page or the ‘My Donations’ tab. They will also appear in the ‘Donor Points Snapshot’ on the ‘My Rewards’ tab.

They can. If a donor goes 15 months without a donation, their points will automatically expire. We have not expired points for anyone since May 21, 2020 and will honor this for an additional 15 months after the opening of the store. After that, expirations after 15 months of inactivity will resume.

Yes! Nebraska Community Blood Bank will offer Bonus Days as needed during critical time periods. But remember: the best way to accrue points steadily is to give regularly.

Contact us with questions, or to troubleshoot our new loyalty store system.

Gift Card FAQ

Gift card redemption will be sent by email from Nebraska Community Blood Bank Loyalty, with an email address of [email protected]. If you do not have a valid email address on file, you will receive the voucher via postcard. The email or postcard will include the redemption link and simple instructions on how to redeem your gift card at over 150 retail locations, including Starbucks and Target. 

If you order a gift card through the Loyalty Store, you will receive a redemption email approximately 4-6 weeks after placing your order.

If you qualify for a gift card in response to a blood need, donors can expect to receive a redemption email approximately 1 week after the end of the offer period.

If you do not have a valid email address on file, you will receive a postcard voucher within 6-8 weeks.

Nebraska Community Blood Centers partners with Calusa Marketing to manage distribution of gift cards for our blood donors. Using Calusa as our vendor allows us to offer donors a variety of choices when redeeming your gift card. Your information is protected; Calusa does not sell or use your information in any other manner.

If the expected wait time has passed and you have still not received your gift card, please first check your junk or SPAM folder. Although not frequent, the messages are sometimes tagged as junk. If it is still not showing up, contact us and we will look into the issue further.

If you have already redeemed a gift card option and are waiting to receive it, please contact Calusa customer service at 800-946-0997. They are very responsive and will be able to get you your gift card in a timely manner.

Your gift card can be redeemed at over 150 retail locations, including Starbucks and Target.